Case studies
SaaS implementation | Mixed method research |Revenue Growth | UI Library
Case Study 1
Challenge
Faced with the challenge of underserved internal communication specialists, the need for email governance and more relevant communications among colleagues, my team was responsible for selecting and implementing a SaaS based email service provider tool (ESP) to make email broadcasts accountable.
Result
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Average email click through rate of 9.2% a 2% over industry average of 7%.
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2023 Q1 ITQS email satisfaction was 3.83/5 up .22 points
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A self-learning curriculum to onboard 134+ communication specialists
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A dozen email templates, email gallery to promote governance and design best practices.
Case Study 2
Challenge
Using mixed method research methodologies, align the Internal Engagement Group’s product portfolio to improve product development outcomes to be more accountable to the Firm and colleagues' priorities.
Result
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6 actionable insights
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Group and team level OKRs for 2+ quarters
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Group level strategic alignment framework
Case Study 3
Challenge
Re-purchase revenue was flat. My scrum team was called on to explore reasons why and ask, how might we grow repurchase revenue? We had the additional challenges of being a brand-new team and were called upon to stress-test a new process.
Result
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New 'My Orders' and 'Order Detail' pages tested better than existing page with a dozen users
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2% increase generating approximately 94,000 additional orders, or $7.5 million annually.
Case Study 4
Challenge
When I arrived at Vistaprint, I noticed that UI and UX designers worked independently and were isolated from the product and engineering teams. This hindered collaboration and delayed the process of exploring, testing, and launching site features. As an Associate User Experience Director focused on establishing a consistent product development process, I asked myself, "How can we enhance collaboration to accelerate design exploration?"
Result
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Collaboration increased between UI/UX and engineers
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Vistaprint.com had a common design language that worked with its content management system
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Published a UI Library with patterns, usage guidelines and front end code
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Sitecore pages utilizing the design system increased by 50% over two quarters to 65% of web site pages on track for full compliance
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UI/UX designers evolved to product designers